Launch Amazon With Leadership — Not Guesswork.
I act as your fractional Amazon Director, giving your brand clarity, governance, and strategic ownership from day one — so Amazon becomes a growth channel, not a reactive experiment.
Most brands don’t fail on Amazon because of bad ads.
They fail because no one owns the business.
Agencies manage campaigns.
Founders approve budgets.
Creative teams adapt assets.
But no one owns:
What success actually looks like
How Amazon connects to the broader marketing strategy
Whether recommendations align with growth stage
What decisions matter — and which don’t
Amazon becomes reactive.
And reactive Amazon is expensive.
Strategic Ownership From Day One
Before execution, before scaling spend, before testing velocity increases — Amazon needs leadership.
I operate as your internal Amazon & Retail Media lead:
Defining KPIs aligned to your growth stage
Creating decision frameworks for agency evaluation
Aligning creative to retail media realities
Translating performance into executive clarity
Establishing governance that protects margin and learning
Services
qualifying brands receive enhanced Amazon support
This can include:
Strategic account management from Amazon
Launch incentives through NSI+
Discoverability and merchandising support
Fee reductions and promotional advantages
Escalation pathways to prevent business interruption
Access is selective and qualification-based.
my role is ensuring your brand is positioned to fully leverage Amazon - without misalignment or dependency.
Amazon is too important to leave unowned.
If you’re launching and want clarity from the start, let’s talk.