Launch Amazon With Leadership — Not Guesswork.
I act as your fractional Amazon Director, giving your brand clarity, governance, and strategic ownership from day one — so Amazon becomes a growth channel, not a reactive experiment.
Most brands don’t fail on Amazon because of bad ads.
They fail because no one owns the business.
Agencies manage campaigns.
Founders approve budgets.
Creative teams adapt assets.
But no one owns:
What success actually looks like
How Amazon connects to the broader marketing strategy
Whether recommendations align with growth stage
What decisions matter — and which don’t
Amazon becomes reactive.
And reactive Amazon is expensive.
Strategic Ownership From Day One
Before execution, before scaling spend, before testing velocity increases — Amazon needs leadership.
I operate as your internal Amazon & Retail Media lead:
Defining KPIs aligned to your growth stage
Creating decision frameworks for agency evaluation
Aligning creative to retail media realities
Translating performance into executive clarity
Establishing governance that protects margin and learning
Services
A project-based engagement that gives brands clarity on how Amazon advertising supports the business, what success looks like, and how agencies or executors should be guided.
Who this is for:
New to Amazon or early-stage on the channel
Amazon performance feels stalled or confusing
No internal Amazon subject-matter expert
Leadership lacks confidence in agency reporting
An ongoing fractional leadership role where you act as the internal owner of Amazon & retail media decision frameworks, governance, and direction, while agencies or internal teams handle execution.
Target Client Situation
Amazon is a core growth channel
Agencies or executors are present but lack leadership
Creative, media, and business goals feel disconnected
Leadership wants confidence and control without hiring full-time
A short-term diagnostic engagement designed to restore confidence and clarity when Amazon performance feels unclear — without defaulting to firing agencies or overhauling execution prematurely.
Target Client Situation
Meaningful Amazon spend with low confidence
Conflicting agency narratives or unclear reporting
Leadership unsure whether issues are strategic or executional
A done-for-you Amazon account management service that executes against an established strategy, creative direction, and governance framework — ensuring consistent performance without leadership gaps.
Target Client Situation
No strong Amazon agency or internal executor
Desire for tightly aligned strategy and execution
Preference for a single accountable leadership structure
qualifying brands receive enhanced Amazon support
This can include:
Strategic account management from Amazon
Launch incentives through NSI+
Discoverability and merchandising support
Fee reductions and promotional advantages
Escalation pathways to prevent business interruption
Access is selective and qualification-based.
my role is ensuring your brand is positioned to fully leverage Amazon - without misalignment or dependency.
Amazon is too important to leave unowned.
If you’re launching and want clarity from the start, let’s talk.