Launch Amazon With Leadership —
Not Guesswork.
I bring order to Amazon chaos by building the structured systems and strategic governance that growth-stage brands need to scale. With 11 years of experience managing $50M+ in P&L, I help you move past expensive experiments and into predictable retail media results.
Darrell Vanterpool
Darrell Vanterpool
Darrell is a seasoned Amazon marketing expert driving growth for brands of all sizes. With over a decade of industry experience, they bring a deep understanding of the Amazon ecosystem and how to successfully integrate Amazon into your master brand plans.
His journey began at a Kansas City startup, where they quickly developed a passion for optimizing Amazon listings and advertising campaigns. Since then, he has held leadership roles at prominent CPG brands like Garden Veggie Straw, Celestial Seasoning, Earth’s Best and Triggerpoint.
Driven by a desire to empower small businesses, Darrell founded Wepa Marketing with a mission to provide exceptional Amazon services and support. He believes in building strong, collaborative relationships with clients and is committed to delivering measurable results.
Beyond their professional accomplishments, Darrell is a passionate advocate for diversity and inclusion. As a queer person of color and veteran, he is committed to creating a more equitable and inclusive industry.
+46%
YoY Sales
+38%
Category Share
+80%
NTB Sales
Services
A structured 90-day launch program designed to bring emerging brands successfully onto Amazon with clarity, proper account structure, and early performance traction — leveraging Amazon Service Partner benefits and support.
Who is this for:
Pre-launch or early-stage Amazon presence
Limited internal Amazon expertise
Need structured launch roadmap
Desire to reduce risk and wasted spend
Interested in Service Partner incentives and support
A project-based engagement that gives brands clarity on how Amazon advertising supports the business, what success looks like, and how agencies or executors should be guided.
Who this is for:
New to Amazon or early-stage on the channel
Amazon performance feels stalled or confusing
No internal Amazon subject-matter expert
Leadership lacks confidence in agency reporting
An ongoing fractional leadership role where you act as the internal owner of Amazon & retail media decision frameworks, governance, and direction, while agencies or internal teams handle execution.
Who is this for:
Amazon is a core growth channel
Agencies or executors are present but lack leadership
Creative, media, and business goals feel disconnected
Leadership wants confidence and control without hiring full-time
A short-term diagnostic engagement designed to restore confidence and clarity when Amazon performance feels unclear — without defaulting to firing agencies or overhauling execution prematurely.
Who is this for:
Meaningful Amazon spend with low confidence
Conflicting agency narratives or unclear reporting
Leadership unsure whether issues are strategic or executional
A done-for-you Amazon account management service that executes against an established strategy, creative direction, and governance framework — ensuring consistent performance without leadership gaps.
Who is this for:
No strong Amazon agency or internal executor
Desire for tightly aligned strategy and execution
Preference for a single accountable leadership structure
qualifying brands receive enhanced Amazon support
This can include:
Strategic account management from Amazon
Enrollment in Amazon
Discoverability and merchandising support
Fee reductions and promotional advantages
Escalation pathways to prevent business interruption
Access is selective and qualification-based.